We’ve approached SMSF establishment services with a goal of strategically making SMSFs available to everyone – not just historically high-net worth clients. With this renewed focus on everyday retail investors, we’ve been featured in the Australian Financial Review’s Smart Investor Magazine as one of Australia’s Top 10 Self-Managed Super Fund Administrators across both the Premium and Discount categories, and have helped thousands of Australians get closer to their retirement goals.
At the core of our business, ASAL exists to provide seamless management and targeted financial advice for SMSF entities that makes it a breeze to take control of your finances – even with a busy lifestyle.
Our pivot to focus on providing Self-Managed Super Fund (SMSF) specialist compliance, establishment, investment and administrative services has meant that we have been able to focus on an underserviced niche of the wealth management industry whilst growing a team of specialists in a handful of products alongside a network of partner companies. This has allowed us to focus on researching the best available fund management partners whilst continuing to deliver the same high-value service our customers have come to expect over the years. Lower business overheads also mean that we can pass this on to our clients with low fees and truly targeted expert advice around every aspect of Self-Managed Super Funds.
From our inception, we have been proudly independently owned and based in Australia.